Cold email outreach is to communicate with people you would like to know. Similar to a cold call - but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects

Email marketing are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc. You would use email marketing tools like Mailchimp, Klaviyo, etc.

Cold email is a powerful tactic to propose a business partnership. Unfortunately many do not know how to use it properly. We are used to being mass emailed from overseas companies that hold no relevancy.

We do not do that.

We research your industry, understand your value proposition and communicate that to your ideal prospect. We have a specific methodology to ensure your emails land in the inbox. In short it comes down to the following three principles:

(1) Properly setup your domain records and warm it up

(2) Make sure your prospect data list is clean, up to-date and relevant

(3) Make sure your messaging is relevant to your prospect

Our process allows us to be compliant with CASL, GDPR and CCPA. We only email business email addresses, place an opt-out link on all communication, do not email people who have opted out previously and always ensure your messaging is relevant with a business/professional reason for the outreach.

Ideally the average annual contract value for your product/service should be a minimum of USD 5,000. Otherwise the unit economics will not make sense. If your deal size is less than USD 5,000 dollars you can still use cold email to acquire new customers - but it would not make sense to hire us.

We can suggest different data vendors based on your requirements. Alternatively we can do it ourselves & expense it to you if it makes it easier. The cost for this data will range depending on what type of information you need and how many contacts are required.

We use a variety of existing well known SaaS products to setup & manage your campaigns. A complete tool list will be shared on our onboarding/kick-off call.

Genius Lead B2B offers B2B lead generation, lead nurturing, lead qualification, cold email outreach, B2B email marketing, B2B appointment setting, B2B demand generation, and outsourced sales. You can consider us an end-to-end outbound agency for B2B companies. Please book a call with us to talk more in details about your needs.

It is simple. Once a scope of work is agreed upon - we setup a monthly retainer. Please Book a call to show you more details on this.

ROI is a question that comes up a lot. Use this calculator to understand what financial outcomes could be achieved. But for a more precise answer, please book a call with us.